Tesco fresh juices and smoothies in new, more environmentally friendly packaging
Tesco introduces r-PET bottle packaging on own brand fresh juices and smoothies. This means having 30% or 50% of recycled material in products’ packaging. This is the next step in the retailer’s commitment to reduce packaging impact on environment.
The chilled Tesco juices and smoothies are now available in a new, modified form. The change, though imperceptible to the customer at first glance, brings great environmental benefits. Bottles of 250ml and 1l are made of 30% recycled material, while 750ml bottles have 50% recycled plastic in their packaging. The r-PET material used in the production is a polyester made of used plastic packaging, mainly bottles of beverages. Thanks to this, the material used in the production comes from already processed waste, and is also suitable for reuse, to contribute to building so-called “closed loop” in packaging.
The change in materials used for Tesco juice and smoothie packaging means 9 tonnes less plastic per year in Poland.
According to PlasticsEurope analysis, in 2017, as many as 64.4 million tonnes of plastic packaging were produced in Europe. Of these, 7.4% is PET packaging. Research shows that awareness of the impact of packaging on the environment increases year after year. In the years 2006 - 2016, the scale of recycling of plastic packaging increased by as much as 74%.
We want to help our customers make conscious and responsible choices. As we declared earlier, we want to reduce the impact of packaging on the environment. The best example is the new offer of juices and smoothies – said Tesco Polska spokesperson.
Earlier this year, Tesco announced its ambition that all Tesco brand packaging would be recyclable or reusable by 2025. Earlier – by 2020 – Tesco will remove all hard to recycle materials in own brand packaging. The company aims at decreasing the amount of packaging waste in its operations. Additionally, Tesco wants to build coalitions with retailers, suppliers, packaging industry and the waste industry to maximise the recovery, recycling and reuse of plastic packaging.