We want to reduce our impact to the environment, and choosing the right materials for packaging will help us to achieve this goal. We have committed to making all packaging fully recyclable or compostable by 2025 and ensuring that all paper and board used will be 100% sustainable by 2025. We will also work on reducing total packaging weight.
In Central Europe we have started our journey with agreeing the materials list – exact packaging materials that we want to use for our own brand products – and we will soon start working on this with our supplier partners.
We have also started to build coalitions with others to improve recovery and support consumers with simple, clear recycling information.